they just want products to make their automotive lives safe, comfortable and enjoyable. But where can they find these products when automotive stores and catalogs focus almost exclusively on the enthusiast market?
FARMINGTON HILLS, MI - October 19, 2006: Over 175 million drivers spend an average of 70 minutes a day in their vehicles. Most of these people are not auto enthusiasts -- they just want products to make their automotive lives safe, comfortable and enjoyable.